A web service solution or platform for task automation, IFTTT is a service that interconnects hundreds of platforms, websites and objects to allow users to automate their most common actions.
IFTTT: what is it?
Launched in 2010, IFTTT is a service that allows you to connect devices to each other and automate certain tasks according to personalized scenarios. In short, IFTTT is a service that bases its operation on programming to automatically trigger an action as soon as another first action occurs. Thanks to IFTTT, it is possible, for example, to trigger your heating as soon as the temperature drops below a certain threshold. Accessible on the web, Android and iOS, IFTTT offers a list of applets (previously called “recipes”) representing all existing actions, which can be configured according to needs.
Is IFTTT free?
The IFTTT web service went live in September 2020 with a paid subscription. By the end of September 2022, the service had 150,000 users, generating $6 million in annual revenue.
Until now, the platform was free and IFTTT users could create as many applets as they wanted even if they were limited to one trigger. Now, this free service is limited to five applets.
Subscribers to the Pro license, sold at 2.6 dollars per month, have access to 20 applets. You have to pay 5.2 dollars per month to access the Pro+ license, which allows you to create an unlimited number of applets and benefit from customer support.
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Why use IFTTT?
IFTTT can be used in many professional fields to automate repetitive tasks for which human intervention is not essential. For the general public, IFTTT can be used to live in a connected home with, for example, the creation of a recipe that turns off the lights as soon as a person leaves the house.
Which apps and web apps are supported by IFTTT?
IFTTT currently supports many apps including the must-have Gmail, Facebook, Instagram, WhatsApp, etc. In the case of these apps, IFTTT can allow, for example, to create an applet (or recipe) in order to receive an email as soon as someone posts on Twitter with an identified hashtag, to turn on a light when the Uber Eats delivery driver is ready to deliver, etc.
End of IFTTT on Google
As of August 31, 2019, several Nest products are no longer supported by IFTTT. Google now favors the control of its objects with Google Assistant. For the web giant, this decision simplifies the use of its products.
How to use the IFTTT API?
The IFTTT API is used like most web services dedicated to task automation. Compared to the Zapier API, the IFTTT API is less complex to learn.
IFTTT vs Zapier
IFTTT offers much the same functionality as another task automation platform, Zapier created in 2011. However, there are some differences between these two platforms, especially in terms of availability as apps for iOS and Android and possibilities as to the integration of business applications.
What are the alternatives to IFTTT?
Besides Zapier, there are platforms or services developed by Google (Google Assistant: Actions on Google), Microsoft (Microsoft Flow) or Amazon (Alexa Skills Kit).
Most users of the free version are content to manage the existing applets on IFTTT that meet their needs. But they are limited by the fact that only one action is possible between two services, and only two services can be connected together. As a result, for an intensive or experienced user, it can quickly become tedious since it is necessary to initially create and parameterize multiple applets to design a chain of consecutive interactions mixing different services. With IFTTT Maker, this problem has been solved: it is possible to cumulate several actions in a chain, by adding as many instructions as necessary. IFTTT Maker also allows designers, developers and companies to add new services to make them accessible to the greatest number of people. This is particularly useful for connecting the new connected objects that arrive on the market every year.