An integrated web-based customer relationship management solution, HubSpot covers sales, marketing, customer service and e-commerce management applications. Its entry-level service is free.
What is HubSpot?
HubSpot is a CRM platform. With more than 150,000 customers, it targets primarily mid-sized companies. Offering a free entry-level edition, it aims to meet the main needs related to customer relationship management via several applications:
- Marketing Hub is oriented towards the management of inbound marketing campaigns. It covers e-mailing, chat, form management, marketing automation, intelligent content management, A/B testing…
- Sales Hub manages sales by integrating the follow-up of e-mails, notifications, calls, appointments, but also the automation of tasks, the management of pipelines…
- CMS Hub is a web content management system including a no-code web editor, an online store, a chatbot, as well as webperf, SEO tools…
- Service Hub orchestrates customer service and support actions across all channels. The application is built around a portal based on a knowledge base.
- Operations Hub is designed to drive and align relationship management teams.
- A centralized customer database The suite offers more than 5000 integrations, bi-directional data synchronization…
What is the purpose of HubSpot?
HubSpot is an all-in-one web-based customer relationship management solution. Unlike other CRM solutions, such as Salesforce, HubSpot was developed as an integrated offering from the start. It brings together content, messaging, automation, data and reporting. For executives, it provides global visibility into the performance of their teams, with standardized dashboards for the entire company. This integration also streamlines CRM processes around a single platform and a single customer and prospect database.
To complete the picture, HubSpot offers a marketplace of over 5,000 integrations. Among the most popular are Gmail, Google Calendar, WordPress, Outlook, Zapier, Facebook Ads, Google Ads, Zoom and Slack. In parallel, HubSpot offers a hub of nearly 6,500 service providers who can help customers implement its technology.
In the logic of code-free development, the platform can be enriched with new data categories (persona). This functionality allows, for example, to customize the criteria of customer or prospect profiles. In the background, this process contributes to structuring HubSpot’s database to better segment it.
Is HubSpot free?
HubSpot offers a free version of its platform to start using its sales management, customer service, and CMS features. Only the marketing management features are not free. Their price depends on the number of contacts used.
How much does HubSpot cost?
The HubSpot platform has an entry price of 41 dollars per month with a limit of 1,000 marketing contacts and two collaborators for sales and customer service management tools respectively. This is the HubSpot Starter version.
HubSpot Professional (from 1 474 dollars) and HubSpot Enterprise (from 4 593 dollars) unlock these limitations. The first allows 2,000 marketing contacts, and the second 10,000. Both allow 5 users for both the sales management tool and the customer service management module.
Does HubSpot have a signature generator?
HubSpot does offer a signature generator to create an email signature with ease.
All you have to do is go to the platform’s website www.hubspot.com, select the product that suits your needs and create a free account. Hubspot then guides users through the various steps involved.